Our Loyalty Management System eNclub was developed from the ground up to meet the specific needs of the hospitality industry. It provides both a solid membership management platform and an accurate transaction based points accrual and redemption engine.
Since its original installation in 2003, various sub-systems have been developed and bolted on to the eNclub core. These include a debit card issuance and management application, a CRM like response system and links in to a number of 3rd party online reservations and property management systems.
The core design of eNclub closely resembles the underlying concept of customer relationship management (CRM), in that the root record of note is the "Member" and all activities within the system will always relate back to a "root member". As a result transactions and activities can be used to navigate both from and to a root member.
Adaptable to a variety of uses
Each member's root record contains fields relating to their accumulated financial transactions, together with links to the actual physical financial transactions. These transactions relate to activity by the member in terms of room nights, outlet spend and redemption.
In this way the system is used to provide the Loyalty Scheme, where points are accumulated based on user defined rules applied to financial transactions carried out by the member.
While financial records are maintained against each individual member, they can be presented as a demographic or applicable group of transactions, which in turn could have specific promotional rules attached to the accumulation of points.
Similarly, these financial transactions can be presented as claims against the respective outlet or property for effective point value reimbursement.
The core product transaction set includes:
- Membership Record Creation, Maintenance, Management & Reporting
- Loyalty Programme Management & Reporting
- Integration with Website & Mass Mailing Sub System
- Points Redemption Options
Data Extraction and APIs
As with all of our systems eNclub is provided with a complete XML interface for integration with 3rd party applications and also data extraction to other desktop applications.